Q - What is SEO?
Search engine optimization (SEO) is a summary term for a concept and a range of steps web designers, developers, webmasters and site owners should take to enhance the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In other words, each site owner is aiming for being the first business people would find when they look for their products, expecting to have more visitors and thus convert visitors to actual buyers, for example.
The major search engines like Google and Bing (you use search engines when when you type words into your browser like IE, Chrome, Safari or Forefox to look for something - the word and other words you may use are called 'key words'), provide a lot of assistance to developers for optimising the web site
- telling them how the search engines work,
- provide statistics and insites on what people search for,
- the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Comment: there are a lot of tactics that can be used, a lot of them are legitimate (‘white hat’) and may influence search engine results. There are a lot of offers for providing the site owner with SEO services - arriving mostly unsolicited via emails, promising page one ranking (PR1) if you let them review your site free and then pay for what they find, and they will find something, for sure. Others may be offering to sell links - or Likes on FB. First: search engines penalise websites that use manipulative (‘black hat’) techniques to improve their rankings on the search engine. Second: getting a website among a lot of competitive web sites to rank first may not be possible or would cost an enormous amount of money first up as well as an on-going expense that may not worth it. Most of the matters that help your site's visibility are within your and your web designer/developer and webmaster’s control - essential SEO - such as valid codes, quality content, the right use and density of key terminology, relevant internal and external links, ease of navigation, quality optimised images and pages that load fast, site maps, links to active social media like Facebook and Twitter, promoting the site in local on-line directories, being on Google+, Google Maps and having a site performance monitoring system in place - Google Analytics is free!. In addition, it is necessary to promote your site via advertising in the media, leaflet drops or distribution, attending shows and having an email address that advertises your domain name as a minimum. Comment: We include essential SEO services in our packages. We also provide branding services - design and print business cards, leaflets, brochures, pamphlets, letterheads, booklets, banners, photobooks and alike.